September 06, 2004

"Updating" a Brand

I've commented recently to Brian that I don't like Pizza Hut's updated logo. I think it was changed sometime in the last three years or so - the kinda scribbly print when it used to be block letters with a horizontally levelled "hut." That logo promised stability and memories for me, but I guess today's brandmeisters felt it was out of date.

Pizza Hut Old Logo PizzaHutNew.jpg
KFC did it, too - when the name officially changed to KFC from Kentucky Fried Chicken in 1991. As if a big old Colonel (the hardest word on EARTH to spell as a child) would carry the brand. And that Colonel was everywhere.

I can't think of anything else offhand, but I know a lot of brands get updates. And for some reason this was on my mind today.

kfc.jpg KFCnew.jpg

Posted by hln at September 6, 2004 07:52 PM | Whimsy | TrackBack

The also did away with their red-topped buildings. Which is odd in a way, since it is still part of their logo.

Hard to imagine what these folks were thinking.

Posted by: PromoGuy at September 7, 2004 12:46 PM

And how many hundreds of millions did USPS pay to change their eagle logo from a real one to a stylized one?

Posted by: Aaron at September 8, 2004 08:06 PM

Do you remember the old style of Taco Bell buildings? The ones that actually had a bell-like structure in front of them?

Ah, memories...

Posted by: david at September 9, 2004 10:11 PM

pizza hut sucks tho .. that stuff is killing america slowly. no wonder 50% are overweight with 30% of that being obese individuals!

Posted by: express at October 25, 2004 01:50 AM