August 15, 2005

Bottle That

Bottled water. What does it mean to you? To me, all I can do is wish it was around when I was growing up, non-soda-drinker that I've been for 33 years now. I like the fact that it's portable. That you can buy it anywhere, from the movies to ball games to the cooler at Walgreens.

The City of Milwaukee (and other cities) want you to reconsider tap water, though. I have no qualms with tap water - usually drink it at dinner. The though just amuses me. How do you put a spin on tap water?

The utilities' message to consumers: Our product is as good as what's found on store shelves — and less expensive. The utilities hope to make a few bucks and help their ratepayers in the process.

"People should not have to spend an exorbitant amount for quality water," said Ken Blomberg, executive director of the Wisconsin Rural Water Association, which promotes the sale of bottled municipal water as a less-expensive alternative to the commercially bottled product.
What is the "sale of bottled municipal water"? How do you brand that? I'd try it. I'd also pay a premium for safe reusable bottles that are shaped like the ones I use that come from commercial products (our brand of choice is Ice Mountain, which comes out to 15 cents or so a bottle when we buy at Sam's Club).

Propel, made by Gatorade folk, now has a competitor. Powerade has its own version of the flavored low-calorie, vitamin-fortified water. Powerade Option. Same calories as in Propel (10 per serving) - better taste on its Lemon product. The black cherry's pretty tasty, too. Dunno about the strawberry. Propel's got many more flavors, though, and it's been in the market longer.

Just thoughts.


Posted by hln at August 15, 2005 06:27 PM | Nutrition | TrackBack

Actually, it's a harder sell for Milwaukee than other municipalities, I would imagine, as its water is frequently contaminated with bad things that make their way into Lake Michigan.

Cryptosporidiosis, anyone?

Posted by: Brian J. at August 15, 2005 06:48 PM

I'm curious what your reaction is to the anti-bottled-water NYT article that's been getting attention.

Posted by: hans at August 15, 2005 09:59 PM

"The though just amuses me." It amuses me too though. ;-)


Posted by: Robert C. Seifert at August 16, 2005 02:33 PM

Hmm...filtered municipal water? Looks like a long shot to me.

Posted by: Ruddy at August 22, 2005 01:01 PM
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