Name Your Company

Steve Hall of Ad Rants points us to What Brand Are You, which was SUPPPOSED to be a joke. Well, y'know...

Here's what he has to say about it, and check out the site.

In a telling tribute to the vapid mentality of the advertising industry, marketers registered over 20 of 150 fake brand names from a web site poking fun at the ridiculousness of corporate re-branding. Created as a spoof by U.K. ad agency Design Conspiracy, the site, What Brand Are You, asked marketers to enter a set of brand attributes and then click a button to get an auto-generate a brand name. Rather than get the joke, over 20 marketers used the site to generate a brand name and then registered it as a real brand. Some of the spoof brand names that are now "real" are Amplifico, Integriti, Thinc and Winwin.

Ooh, he said "vapid."

Incidentally, I'm ditto (fed it angelweave).

Maybe not.

hln

Posted by hln at November 18, 2003 07:20 PM | Linkage/Kudos | TrackBack