Wacky Headline

I read this thing four times and then had to glance at the first paragraph to figure out WHAT THE HELL IT MEANT!

Chocolate Firm Eyes Diet Tips Amid Obesity Debate

Chocolate - mmmm.
Firm Eyes? Oh, like, you mean get rid of crow's feet?
Diet Tips? I give those.
Amid Obesity Debate? Yeah...

A leading British chocolate manufacturer said on Friday it may include diet tips on its product labels as sports stars and celebrities were criticized for promoting unhealthy food blamed for a sharp rise in child obesity.

OH! I see. No Botox. Even that first paragraph is a little clunky.

Cadbury Schweppes, one of the world's biggest international beverage and confectionery companies, said it had not decided what wording would be used on the labels, aimed at its British market, but added it would not be a warning.

"It is true we are looking at a number of options to provide better labeling for the consumer in terms of understanding what a balanced diet is," a spokeswoman for the company told Reuters.

Cadbury announced the move as The Lancet medical journal called for a stop to stars endorsing unhealthy food and amid warnings from health experts that obesity among children is a time bomb waiting to explode.

"Celebrity endorsement of junk food has to be banned," The Lancet said in an editorial, adding to a growing chorus of criticism in Europe and North America that foods and sweets with high fat or sugar content are causing a huge increase in obesity among children.

Obesity. Time bomb? I don't see it, sorry. It's that whole choice thing, y'know.

hln

Posted by hln at November 14, 2003 12:56 PM | Whimsy | TrackBack