August 28, 2003

The PETA Post!

Long have they lain dormant! But, again, today, PETA manages to make the news in the US.

PETA's back, and it's in your face. Well, it is if you're David Novak, CEO of KFC. What follows seems almost like a surreal bad dream, where your friend Tonya takes you to Denny's, but there's no non-smoking section, and they won't serve you pizza in a timely fashion, and you throw a frenzied tantrum rivalling that of a two-year-old child? Oh, that was Tuesday's dream. This is the PETA post, which goes a little something like this (line borrowed from my esteemed spouse.).

PETA Gets Personal in Campaign Against KFC.

    NEW YORK (Reuters) - People for the Ethical Treatment of Animals is getting personal in its campaign to force fast-food chain KFC, a unit of Yum Brands Inc., to raise the living and dying conditions of the chickens it sells.

    PETA, known for its relentless and celebrity-heavy campaigns, has begun sending volunteers to meet with Chief Executive David Novak's neighbors, pastor, country club, even the manager at his local Italian restaurant.

    The group sent Steve Gross, a management consultant and conflict resolution expert, to Yum's hometown of Louisville, Kentucky about a week ago to canvas the neighborhoods where Novak and Cheryl Bachelder, KFC's president, live.

    "While PETA continues to push for a vegetarian world, most people disagree," said Yum spokesman Jonathan Blum. "We have no comment on PETA's misinformation campaign."
Cha-ching! Score one tongue-in-cheek point for Blum.

Can you imagine? I mean, ding dong, doorbell. Who's there? Oh, a national obnoxious organization that just wants a few minutes of your time to blackball your neighbor. Lovely. What would I do? Invite them in and offer hamburger, I think.

    PETA says it will target Novak, Bachelder and KFC until the fast food chain forces reforms from its chicken suppliers.

    Former Beatle Paul McCartney (news) ran a full-page ad on behalf of PETA in the Louisville Courier-Journal in July, with an open letter asking Novak to improve conditions for the chickens used at KFC. Rap music producer and nascent political force Russell Simmons, called for a KFC boycott earlier this month, also on behalf of PETA.
Paul, be quiet and pay more attention to your new wife.

Simmons? Hmm. Kinda like me looking for my Instalanche. Hey, world! Notice me! I'll ally myself with something that gets my name in the papers. Cough. [Clears throat].

I know. As a PETA post goes, this one's kinda lame. Just like the group.


Posted by hln at August 28, 2003 07:46 PM | PETA!